How to Boost Your Elevator Speech

An elevator speech (also known as lift speech or 2- minute pitch) is a short summary used to simply define a product, service, or business and its value proposition. The name describes the ability to deliver the summary in the time of a lift or elevator ride (around 30-120 seconds). When perfected, your elevator speech …

5 Steps to a Successful Business Card

business cards

Promoting your business is a constant process which means you must grab every opportunity to market, network and communicate with potential clients. Some may view the business card as redundant with all the advancements in social media, technology and virtual networking, but it can still act as a very powerful and long term marketing strategy …

The Dash of Your Life

choosing a franchise

Tips for choosing a franchise If you’ve ever procrastinated about taking action on the things you know will ultimately help you, then perhaps this might be the push you need. We all perceive things differently but recently I overheard a conversation about the small line between the birth and death date on a headstone and …

The Magic’s In The System

Most people choose franchises over starting their own business from scratch because they want a structured proven system to follow. Franchises with streamlined systems have a greater potential for success long term and one you’ll want to be a part of. It’s not always possible to assess the effectiveness of how well the business runs even …

Do you know the art of persuasion?

Using the power of persuasion is not WHAT you say but HOW you say it. Influencing someone to take the action you desire is a skill, which all great communicators use. So hone your skills with the top 10 Master Tools of Influence. 1. Reciprocation The act of giving something of perceived value to the …

Optimise Your Follow Up Process

Here’s how you can optimise your franchise follow up process… When it comes to marketing your Franchise no element can be left to chance, simply put all your communication must be consistent, professional and planned. A prospective Franchisee will continuously evaluate your opportunity from the moment they make contact with you and assess everything they …

How to Tune into the Feminine Frequency!

How to Tune into the Feminine Frequency! Women are known for the sheer amount of talking they do…about anything – and of course everything. I know, I do it too! It’s because we have so much to say and the other side of the debate should always be ‘why would you want to use only …

Every Franchise Has A Core Message, Which One Connects With You?

Every Franchise Has A Core Message, Which One Connects With You? Deciding to join a Franchise can go much deeper than just due diligence, financial analysis and comparing the pros and cons… …one of the most important factors is what the Franchise stands for, the message it supports and promotes. There’ll be certain elements of …

5 year success story for Jane Jones of When the Music Stops

5 year success story for Jane Jones, franchisee of When the Music Stops franchise. Jane Jones loves this time of year – the wintertime. Jane runs the When the Music Stops dating franchise for Solihull and East Birmingham and runs high quality dating events, such as dinner parties and speed dating across her exclusive area. …

5 years of success for Northern Ireland franchisee

Success stories and positive feedback are the spur for Julie, Northern Ireland Franchisee for When the Music Stops franchise Celebrating her 5th anniversary of being a franchisee Julie Harris gives her views on her success in bringing love to Northern Ireland Speed Dating comes of age in Belfast in March, with the landmark of Julie …

When the Music Stops AFA accreditation

Matchmakers Dating – supporting a revised approach to franchise promotion and AFA accreditation Matchmakers are proud to announce membership of the Approved Franchise Association Matchmakers are proud to announce that this week they have been confirmed as full, founder members of the newly formed Approved Franchise Association and are delighted to be part of this …