Nature’s Purest was the UK’s first organic nursery collection when it launched in 2006 and it has developed a reputation around the world as the leading designer eco baby brand.
Nature’s Purest, with headquarters in Leicestershire, manufactures 100% natural baby products which are free from harmful chemicals, pesticides and dyes. The products come in three natural colours – cream, green and brown – and the range includes gifts, toys, layette, nursery bedding, shoes and toiletries which are all suitable from birth. From blankets and sleeping bags to body suits and cuddly friends, the product range is ideal for newborn babies up to five year olds.
The cotton is grown without pesticides and harvested by hand and the cotton is never dyed. This is better for the environment and better for the baby. All packaging is made from recycled materials and is fully recyclable.
Babies spend around 16 hours each day sleeping and a baby’s skin is extremely sensitive to toxins and chemicals so it’s important that everything touching their skin is natural and healthy. Manufacturing a t-shirt from conventional cotton uses 150gms of harmful chemicals in the bleaches and dyes, and traces of these toxins remain in the fabric which affects the environment and the end user. All Nature’s Purest products have passed the EN71 UK health and safety tests.